{"id":1951,"date":"2019-03-14T17:19:00","date_gmt":"2019-03-14T17:19:00","guid":{"rendered":"https:\/\/succesul.com\/demo\/?p=1951"},"modified":"2023-10-20T05:44:29","modified_gmt":"2023-10-20T05:44:29","slug":"elena-aldescu-despre-cum-este-sa-ai-antreprenoriatul-in-sange","status":"publish","type":"post","link":"https:\/\/succesul.com\/demo\/elena-aldescu-despre-cum-este-sa-ai-antreprenoriatul-in-sange\/","title":{"rendered":"Elena Aldescu, despre cum este s\u0103 ai antreprenoriatul \u00een s\u00e2nge"},"content":{"rendered":"\n
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Succesul vine dac\u0103 ai curaj \u0219i te lansezi \u00een necunoscut, sus\u0163ine Elena Aldescu, omul care manageriaz\u0103 trei firme din Bucure\u0219ti, The Property Management Company, Ara Promotion \u0219i Ara Serv. <\/p>\n<\/div>\n\n\n\n

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Despre provoc\u0103rile \u00een afaceri \u0219i c\u00e2t de importante sunt direc\u0163iile strategice \u0219i deciziile luate pe timp de criz\u0103, dar \u0219i despre cum s\u0103 p\u0103strezi oamenii buni al\u0103turi de tine c\u00e2t mai mult timp, ne spune Elena Aldescu, \u00een cele ce urmeaz\u0103. \u00cencrederea, independen\u021ba \u0219i transparen\u021ba sunt valorile fundamentale datorit\u0103 c\u0103rora a reu\u0219it s\u0103 cl\u0103deasc\u0103 un business de success.\u00a0<\/p>\n\n\n\n

Sunte\u021bi antreprenor. Povesti\u021bi-ne despre \u00eenceputurile \u00een business \u0219i despre cum a\u021bi acceptat provocarea The Property Management Company.<\/strong>
Pot spune c\u0103 am antreprenoriatul \u00een s\u00e2nge. De c\u00e2nd eram mic\u0103, am avut diferite ini\u021biative de \u00eentreprindere de a lucra pe cont propriu. La 12 ani, \u00eei ajutam pe bunicii mei s\u0103 v\u00e2nd\u0103 produsele lactate f\u0103cute \u00een cas\u0103, apoi \u00een facultate, dup\u0103 anii \u201990, c\u00e2nd Rom\u00e2nia \u00eencepea s\u0103 devin\u0103 o societate consumerist\u0103, cump\u0103ram articole de la fabricile de piel\u0103rie, pe care le vindeam \u00een c\u0103min. Am avut succes, pentru c\u0103 produsele erau considerate luxury \u0219i nu oricine avea acces la ele. Mi-am dorit s\u0103 le aduc mai aproape oamenilor \u0219i am \u00eenceput chiar cu colegii mei de facultate. Dup\u0103 terminarea facult\u0103\u021bii, am fost atras\u0103 de mediul privat, dezvolt\u00e2ndu-mi propria afacere, undeva \u00een afara Bucure\u0219tiului. Dup\u0103 c\u00e2\u021biva ani, am revenit \u00een Capital\u0103, timp \u00een care am lucrat \u00een cadrul Connex, dar am decis s\u0103 revin la antreprenoriat, pentru c\u0103 eu cu asta m\u0103 identific 100%.  \u0218i a\u0219a, \u00eempreun\u0103 cu partenerul meu de business de la acea vreme, am pus bazele firmei Ara Serv, care \u00een prezent produce uniforme de lucru \u0219i protec\u021bie, precum haine de lucru pentru industria auto \u0219i medical\u0103, iar mai t\u00e2rziu am \u00eenfiin\u021bat Ara Promotion, firm\u0103 care activeaz\u0103 \u00een BTL (Below The Line Marketing). Modelul de afaceri B2B mi-a oferit ocazia s\u0103 \u00eent\u00e2lnesc oameni speciali, care m-au inspirat pe parcursul evolu\u021biei mele.<\/p>\n\n\n\n

Cum a\u021bi hot\u0103r\u00e2t s\u0103 v\u0103 implica\u021bi \u0219i \u00een proiectul The Property Management Company? <\/strong>
\u00cen anul 2010, fondatorul companiei The Property Management Company, Melissa Gary Cheape, mi-a \u00eenaintat propunerea de a fi partener activ \u00een cadrul companiei, propunere pe care am acceptat-o ca fiind o alt\u0103 provocare. Am stat, m-am g\u00e2ndit \u0219i am spus: de ce nu? Am intrat \u00eentr-un domeniu care nu \u00eemi era \u00een totalitate str\u0103in, la vremea respectiv\u0103 aveam c\u00e2teva propriet\u0103\u021bi pe care le administram, \u00eens\u0103 era diferit de ceea ce f\u0103cusem p\u00e2n\u0103 atunci. Din nou a fost nevoie de curaj. Nu m-am g\u00e2ndit nicio clip\u0103 c\u0103 nu voi reu\u0219i. Am avut norocul s\u0103 am l\u00e2ng\u0103 mine oameni, colegi, care \u00eemi sunt al\u0103turi de peste 15 ani. <\/p>\n\n\n\n

Povesti\u021bi-ne despre The Property Management Company. Ce servicii ofer\u0103 compania?<\/strong>
Filosofia The Property Management Company este de a oferi servicii personalizate de management al propriet\u0103\u021bii clien\u021bilor no\u0219tri, fie clien\u021bilor individuali, fie din domeniul retail sau comercial. Oferim o gam\u0103 larg\u0103 de servicii pentru a asigura buna func\u021bionare \u0219i \u00eentre\u021binerea investi\u021biilor clien\u021bilor no\u0219tri. Punem la dispozi\u021bie servicii precum managementul v\u00e2nz\u0103rilor \u0219i \u00eenchirierilor, gestionarea \u0219i administrarea cl\u0103dirilor, managementul contractelor de \u00eenchiriere, al chiria\u0219ilor, gestionarea rela\u021biilor cu ter\u021bii \u0219i gestiunea financiar\u0103 (autorit\u0103\u021bi, institu\u021bii financiare, furnizorii de utilit\u0103\u021bi, facturarea, plata furnizorilor, asigur\u0103rile, impozitele \u0219i multe altele), managementul serviciilor juridice. De asemenea, gestion\u0103m \u0219i supraveghem companiile subcontractoare de facility, cur\u0103\u021benie, paz\u0103 \u0219i protec\u021bie, care ofer\u0103 servicii de cea mai bun\u0103 calitate.<\/p>\n\n\n\n

De c\u00e2t timp activa\u021bi pe pia\u021b\u0103? Cum este concuren\u021ba \u00een domeniu? <\/strong>
The Property Management Company a fost \u00eenfiin\u021bat\u0103 \u00een 2006 de partenera mea, Melissa Gray Cheape, pentru a satisface nevoia investitorilor str\u0103ini individuali, care fuseser\u0103 atra\u0219i de articolele din mass-media care spuneau c\u0103 Bucure\u0219tiul era „locul” potrivit pentru a investi \u00een propriet\u0103\u021bi. Exista, de asemenea, \u0219i nevoia expa\u021bilor care aveau locuin\u021be \u00een Bucure\u0219ti, dar plecau din Rom\u00e2nia, \u0219i doreau s\u0103-\u0219i v\u00e2nd\u0103 propriet\u0103\u021bile datorit\u0103 boom-ului de pe pia\u021ba imobiliar\u0103 de aici \u2013 ca atare, \u00ee\u0219i doreau  s\u0103 aib\u0103 pe cineva dedicat \u00eengrijirii \u0219i maximiz\u0103rii poten\u021bialului de venit al investi\u021biei. 
La scurt timp de la \u00eenfiin\u021bare, \u00een 2007, am \u00eenceput o colaborare cu  o societate britanic\u0103 de administrare a investi\u021biilor, care voia s\u0103 investeasc\u0103 \u00een cl\u0103diri comerciale din Bucure\u0219ti \u0219i, \u00een acela\u0219i timp, dorea s\u0103 lucreze cu vorbitori nativi de limb\u0103 englez\u0103, cu etica muncii \u0219i \u00een care puteau avea \u00eencredere.  
Ast\u0103zi, concuren\u021ba nu este doar numeroas\u0103, dar \u0219i mai acerb\u0103. Dup\u0103 cum Sun Tzu spunea \u00een \u201cArta R\u0103zboiului\u201d, acum aproape 2.000 de ani: pentru a \u00eenvinge competitorul este necesar s\u0103 te cuno\u0219ti mai \u00eent\u00e2i pe tine, apoi pe el, iar pentru a-l cunoa\u0219te pe el, trebuie s\u0103 devii inamicul t\u0103u.<\/p>\n\n\n\n

Care sunt valorile companiei? <\/strong>
\u00cencrederea, independen\u021ba \u0219i transparen\u021ba sunt valorile fundamentale datorit\u0103 c\u0103rora am reu\u0219it s\u0103 cl\u0103dim un business de succes. Suntem one\u0219ti \u0219i transparen\u021bi \u00een toate interac\u021biunile. Nu avem o agend\u0103 ascuns\u0103. Suntem administratori de proprietate care ofer\u0103 servicii de administrare a propriet\u0103\u021bii bazate pe valorile mai sus men\u021bionate. Preocuparea noastr\u0103 principal\u0103 este clientul -proprietarul – \u0219i maximizarea poten\u021bialului propriet\u0103\u021bii acestuia.<\/p>\n\n\n\n

Domeniul property management este unul dinamic. Care este secretul serviciilor de calitate oferite? <\/strong>
Independen\u021ba noastr\u0103 – avem libertatea de a selecta companiile furnizoare de servicii, pentru a oferi cele mai bune optiuni. Lucr\u0103m \u00een interesul clientului nostru, iar faptul c\u0103 suntem independen\u021bi de companiile de \u00eentre\u021binere, de cur\u0103tenie \u0219i de securitate ne permite s\u0103 ne asigur\u0103m c\u0103 ob\u021binem cea mai bun\u0103 calitate a serviciilor, la cel mai bun pre\u021b. Suntem o echip\u0103 mic\u0103 \u0219i astfel putem dezvolta o rela\u021bie puternic\u0103 cu fiecare client. Cu to\u021bii, de la Senior Management \u00een jos, sunt implica\u021bi \u00een asigurarea satisfac\u021biei clien\u021bilor no\u0219tri.<\/p>\n\n\n\n

Care sunt cele mai mari obiective ale companiei? <\/strong>
Ne-am propus ca obiective strategice l\u0103rgirea segmentului de pia\u021b\u0103, p\u0103strarea reputa\u021biei \u0219i satisfac\u021bia clien\u021bilor. Ne dorim ca business-ul nostru s\u0103 creasc\u0103 organic, oferind clien\u021bilor servicii tailor-made pentru a cre\u0219te poten\u021bialul de venituri al investi\u021biilor lor. <\/p>\n\n\n\n

Cum v\u0103 promova\u021bi? <\/strong>
Suntem \u00een proces de rebranding, \u00een cadrul c\u0103ruia vom folosi canalele de promovare care se pliaz\u0103 pe tipologia serviciilor pe care le oferim. P\u00e2n\u0103 acum, \u00een materie de promovare, ne-am concentrat doar pe canalele care au adus cele mai bune conversii. Pe viitor, vom avea \u00een vedere diversificarea acestora.<\/p>\n\n\n\n

C\u0103rei categorii de clien\u021bi se adreseaz\u0103 The Property Management Company? <\/strong>
Clien\u021bii no\u0219tri sunt companiile de administrare a activelor str\u0103ine, fondurile de investi\u021bii str\u0103ine, constructorii \u0219i dezvoltatorii str\u0103ini, precum \u0219i persoanele fizice.<\/p>\n\n\n\n

Activ\u00e2nd \u00eentr-o pia\u021b\u0103 str\u00e2ns legat\u0103 de schimb\u0103rile din economie, cum se adapteaz\u0103 compania, c\u00e2nd vine vorba de fluctua\u021biile din pia\u021ba imobiliar\u0103? <\/strong>
Nefiind o organiza\u021bie mare expus\u0103 riscurilor \u00een situa\u021bii de schimb\u0103ri economice, avem capacitatea de a trece u\u0219or peste ele, f\u0103r\u0103 impact major asupra serviciilor pe care le oferim.<\/p>\n\n\n\n

Sunte\u021bi managing partner de nou\u0103 ani. Care sunt provoc\u0103rile pe care le-a\u021bi \u00eent\u00e2mpinat p\u00e2n\u0103 acum? <\/strong>
\u00censu\u0219i faptul de a intra \u00eentr-o companie ca partener activ, cu domeniu de activitate nou, a reprezentat o alt\u0103 provocare pentru mine.<\/p>\n\n\n\n

Av\u00e2nd \u00een vedere istoria pe care o ave\u021bi \u00een pia\u021b\u0103, cum a\u021bi f\u0103cut fa\u021b\u0103 perioadelor de criz\u0103?<\/strong>
\u00cen perioada de criz\u0103 economic\u0103 cel mai important a fost reengineering-ul costurilor. Am fost foarte atent\u0103 la costuri, nu am crescut rapid \u00een perioada aceea, \u0219i nici nu mi-am dorit s\u0103 cresc. Cred c\u0103 totul este ciclic, at\u00e2t \u00een via\u021b\u0103, c\u00e2t \u0219i \u00een business \u0219i trebuie mereu s\u0103 fim preg\u0103ti\u021bi pentru ceea ce urmeaz\u0103. Perioada crizei a fost cumva de bun augur, ne-a afectat sc\u0103z\u00e2nd num\u0103rul clien\u021bilor, dar,  r\u0103m\u00e2n\u00e2nd pe produse de ni\u0219\u0103, am reu\u0219it s\u0103 ne diversific\u0103m paleta de servicii, am trecut de la industria auto la cea medical\u0103 \u0219i industrial\u0103. 
Iar pentru c\u0103 filosofia noastr\u0103 este orientarea c\u0103tre client, datorit\u0103 faptului c\u0103 nu am f\u0103cut rabat la calitate, clien\u021bii care ne-au fost al\u0103turi \u00een perioada de criz\u0103 au r\u0103mas cei cu care \u00eenc\u0103 avem un raport de business benefic de ambele p\u0103r\u021bi. Am r\u0103mas aceia\u0219i, indiferent de greut\u0103\u021bile care au venit odat\u0103 cu criza.  
Avem clien\u021bi din domeniul medical, auto, industrial, care au r\u0103mas cu noi de zece ani.<\/p>\n\n\n\n

Care este secretul de a \u021bine oamenii aproape at\u00e2t de mult timp?<\/strong>
Oamenii se atrag unii pe al\u021bii, iar dac\u0103 puterea atrac\u021biei este at\u00e2t de mare, vor r\u0103m\u00e2ne \u00eentr-o rela\u021bie pe termen lung. \u0218tiu, se spune c\u0103 nu e bine s\u0103 r\u0103m\u00e2i \u00eentr-o pozi\u021bie mai mult de doi ani, \u00eens\u0103 aici suntem ca o familie, este a doua lor cas\u0103, iar ceea ce fac, fac din pl\u0103cere, nu din obliga\u021bie, \u0219i vin cu mare drag la serviciu. Cred c\u0103 acesta este un aspect foarte important. Un altul ar fi acela c\u0103 la birou suntem colegi, nu exist\u0103 o rela\u021bie ierarhic\u0103 de tip \u0219efi \u2013subalterni. Chiar dac\u0103 am mai avut \u0219i fluctua\u021bii de personal, ceea ce m-a bucurat este faptul c\u0103 rela\u021biile au r\u0103mas. Respectul \u00eentr-o rela\u021bie, dup\u0103 mine, este foarte important. Tot prin intermediul profesiei,  am cunoscut \u0219i oameni care au devenit speciali \u00een via\u021ba mea, cum este, de exemplu, Daniela Bololoi, pre\u0219edintele Asocia\u021biei Help Autism. Colabor\u0103m de atunci \u0219i, pentru c\u0103 \u021belurile ei au fost m\u0103re\u021be, m-am bucurat s\u0103 ajut \u00een m\u0103sura \u00een care s-a putut la \u00eendeplinirea proiectelor ei destinate copiilor \u0219i p\u0103rin\u021bilor lor. 
\u0218i un simplu cuv\u00e2nt pe care \u00eel spui conteaz\u0103 enorm \u00een balan\u021ba lucrurilor pozitive pe care le po\u021bi face.<\/p>\n\n\n\n

Cine este omul Elena Aldescu, dincolo de business? <\/strong>
Un om simplu: sunt fiic\u0103, sunt mam\u0103 a doi copii, sunt prieten\u0103. Un om complex, \u00een simplitatea lui.<\/p>\n\n\n\n

Ce pasiuni ave\u021bi, ce hobby-uri? <\/strong>
\u00cemi place s\u0103 c\u0103l\u0103toresc, s\u0103 descop\u0103r locuri, oameni, culturi, tradi\u021bii, istorie. Am c\u0103l\u0103torit foarte mult, am v\u0103zut mai mult de jum\u0103tate din planet\u0103. C\u00e2nd toat\u0103 lumea era \u00eengrijorat\u0103, \u00een 2012, c\u0103 planeta se va sf\u00e2r\u0219i, eu am fost \u00een mijlocul lucrurilor, \u00een Guatemala, unde se prezisese acest lucru. M\u0103 \u00eencarc cu foarte mult\u0103 energie pozitiv\u0103 \u00een urma acestor c\u0103l\u0103torii pe care le fac, pentru c\u0103 \u00eemi hr\u0103nesc \u0219i \u00eemi dezvolt\u0103 spiritul. \u00cemi place s\u0103 fac sport, s\u0103 citesc, s\u0103 ascult muzic\u0103.<\/p>\n\n\n\n

Care este citatul preferat?<\/strong>
\u201cNimic nu valoreaz\u0103 mai mult dec\u00e2t ziua de azi.\u201d \u2013
Goethe<\/p>\n\n\n\n

Av\u00e2nd \u00een vedere experien\u021ba dumneavoastr\u0103, ce sfat a\u021bi da unui t\u00e2n\u0103r antreprenor?<\/strong>
S\u0103 cread\u0103 c\u0103 va reu\u0219i \u0219i s\u0103 aib\u0103 curaj. Degeaba ai o sut\u0103 de mii de idei dac\u0103 nu le pui \u00een practic\u0103. Noi nu realiz\u0103m c\u00e2t de simplu este totul, pentru c\u0103 \u00eentotdeauna ne g\u00e2ndim la greut\u0103\u021bi. Nu sunt de neglijat nici riscurile, desigur, \u00eens\u0103 de cele mai multe ori ne blocheaz\u0103 din a face ceva m\u0103re\u021b.  Curaj, dragii mei! Toat\u0103 via\u021ba este o provocare, dar depinde cum o gestionezi. S\u0103 r\u0103m\u00e2nem cu spiritul \u0219i sufletul libere, s\u0103 nu ne l\u0103s\u0103m \u00eenc\u0103tu\u0219a\u021bi \u0219i atunci vom putea fi noi cu adev\u0103rat.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Succesul vine dac\u0103 ai curaj \u0219i te lansezi \u00een necunoscut, sus\u0163ine Elena Aldescu, omul care manageriaz\u0103 trei firme din Bucure\u0219ti, The Property Management Company, Ara Promotion \u0219i Ara Serv. Despre provoc\u0103rile \u00een afaceri \u0219i c\u00e2t de importante sunt direc\u0163iile strategice \u0219i deciziile luate pe timp de criz\u0103, dar \u0219i despre cum s\u0103 p\u0103strezi oamenii buni […]<\/p>\n","protected":false},"author":3,"featured_media":1952,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oameni_de_succes"],"yoast_head":"\nElena Aldescu, despre cum este s\u0103 ai antreprenoriatul \u00een s\u00e2nge - SUCCESUL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/succesul.com\/demo\/elena-aldescu-despre-cum-este-sa-ai-antreprenoriatul-in-sange\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elena Aldescu, despre cum este s\u0103 ai antreprenoriatul \u00een s\u00e2nge - SUCCESUL\" \/>\n<meta property=\"og:description\" content=\"Succesul vine dac\u0103 ai curaj \u0219i te lansezi \u00een necunoscut, sus\u0163ine Elena Aldescu, omul care manageriaz\u0103 trei firme din Bucure\u0219ti, The Property Management Company, Ara Promotion \u0219i Ara Serv. 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