{"id":2002,"date":"2019-03-16T08:17:00","date_gmt":"2019-03-16T08:17:00","guid":{"rendered":"https:\/\/succesul.com\/demo\/?p=2002"},"modified":"2023-10-20T05:33:25","modified_gmt":"2023-10-20T05:33:25","slug":"rodspectra-liderul-din-arad-cu-o-cifra-de-afaceri-de-14-milioane-de-euro","status":"publish","type":"post","link":"https:\/\/succesul.com\/demo\/rodspectra-liderul-din-arad-cu-o-cifra-de-afaceri-de-14-milioane-de-euro\/","title":{"rendered":"Rodspectra, liderul din Arad cu o cifr\u0103 de afaceri de 14 milioane de euro"},"content":{"rendered":"\n
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Vrei o cas\u0103 cu stil? Vino la Pastel Ceramica, unde inova\u021bia \u00eent\u00e2lne\u0219te bunul gust \u0219i rafinamentul.\u00a0\u00a0<\/p>\n<\/div>\n\n\n\n

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Pastel Ceramica \u2013 un brand ce ofer\u0103 colec\u0163ii demne de marile capitale europene. De la pl\u0103ci ceramice exclusiviste precum Lamborghini, Porcelanosa sau Marazzi la amenajarea unei locuin\u0163e de vis. \u00cendr\u0103zne\u0219te!<\/p>\n\n\n\n

Cine este Rodspectra \u0219i cum s-a transformat \u00een Pastel Ceramica? <\/strong>
\u00cenfiin\u021bat\u0103 \u00een anul 2003, Rodspectra activeaz\u0103 din 2005 \u00een pia\u021ba distribu\u021biei \u0219i comercializ\u0103rii materialelor de construc\u021bii \u0219i finisaj din Arad. Dup\u0103 nou\u0103 ani de business, Rodspectra ia drumul schimb\u0103rii \u0219i, odat\u0103 cu reamenajarea showroom-urilor \u0219i ale depozitelor, face un rebranding transform\u00e2ndu-se \u00een Shop Construct by Rodspectra. 
Cu mult\u0103 dedicare, munc\u0103 \u0219i cu crezul c\u0103 vor reu\u0219i, \u00een anul 2015 Rodspectra devine cel mai mare distribuitor local de materiale de construc\u021bii din Arad. 
Pentru c\u0103 dorin\u021ba fondatorului a fost aceea de a da business-ului o nou\u0103 perspectiv\u0103, \u00een anul 2017 compania Shop Construct by Rodspectra \u00eenfiin\u0163eaz\u0103 un nou brand, Pastel Ceramica, deschiz\u00e2nd \u00een octombrie 2018 un prim showroom dedicat \u00een special amenaj\u0103rilor interioare unde, pe l\u00e2ng\u0103 o echip\u0103 extrem de t\u00e2n\u0103r\u0103, amabil\u0103 \u0219i extrem de devotat\u0103 pentru orice tip de client, Pastel Ceramica ofer\u0103 cele mai noi \u0219i exclusiviste colec\u021bii de gresie-faian\u021b\u0103, obiecte sanitare, mobilier de baie, parchet, u\u0219i de interior. Totodat\u0103, prin diversitatea produselor \u0219i a furnizorilor, \u00een showroom-urile Pastel Ceramica pute\u021bi g\u0103si solu\u021bii extrem de actuale \u00een trend, oferite \u0219i clien\u021bilor cu bugete medii, care vor s\u0103 amenajeze o locuin\u021b\u0103 frumoas\u0103 la pre\u021buri accesibile. 
La Pastel Ceramica ve\u021bi g\u0103si pl\u0103ci ceramice de la cele mai mari branduri precum: Lamborghini, Porcelanosa, Atlantic Tiles sau Marazzi Group, iar dac\u0103 vre\u021bi s\u0103 v\u0103 amenaja\u021bi locuin\u021ba la pre\u021buri accesibile, Pastel Ceramica v\u0103 ofer\u0103 \u0219i o sec\u021biune de outlet, unde g\u0103si\u021bi calitate la pre\u021buri de excep\u021bie.<\/p>\n\n\n\n

Valorile Pastel Ceramica <\/strong>
\u201cProfesionalismul, dedicarea \u0219i pasiunea fac din Pastel Ceramica un loc \u00een care noi \u00eencerc\u0103m s\u0103 g\u0103sim cei mai capabili colegi, s\u0103-i facem parte din echip\u0103 \u0219i s\u0103 le g\u0103sim motivarea pentru fiecare proiect, indiferent c\u0103 vorbim de Shop Construct by Rodspectra sau Pastel Ceramica. Astfel, cre\u0219tem calitatea serviciilor oferite \u0219i ne putem m\u00e2ndri cu clien\u021bi mul\u021bumi\u021bi, ceea ce pentru noi este foarte important.\u201c, ne poveste\u0219te Mihai Tomoiag\u0103, fondatorul Rodspectra-Pastel Ceramica.
Produse noi, nepromovate la noi \u00een \u021bar\u0103, fac din Pastel Ceramica un brand care personalizeaz\u0103 fiecare amenajare-construc\u021bie, oferind zilnic, pe l\u00e2ng\u0103 cele mai bune condi\u021bii de pre\u021b \u0219i servicii clien\u021bilor, indiferent de valoarea cump\u0103r\u0103turilor f\u0103cute, produse \u0219i idei inovatoare despre amenajarea locuin\u021bei.<\/p>\n\n\n\n

Cu 14 ani de activitate \u00een spate, Rodspectra a luat o nou\u0103 \u00eenf\u0103\u021bi\u0219are<\/strong>
Mihai ne poveste\u0219te cum a \u00eenfiin\u021bat societatea Rodspectra, \u00een anul 2003, \u00een perioada \u00een care era student \u0219i beneficia de facilit\u0103\u021bile oferite de guvernul Adrian N\u0103stase studen\u021bilor, de a \u00eenfiin\u021ba societ\u0103\u021bi f\u0103r\u0103 nici un cost-tax\u0103. \u201c\u00cen anul 2005, \u00eempreun\u0103 cu prietena mea din facultate, care din anul 2006 mi-a devenit \u0219i so\u021bie, am deschis primul depozit de materiale de construc\u021bii \u00een localitatea Pecica, jude\u021bul Arad. Am convins-o s\u0103 se mute \u00eentr-un alt jude\u021b, ea fiind din Zal\u0103u, s\u0103 renun\u021be la profesia ei ob\u021binut\u0103 \u00een urma facult\u0103\u021bii proasp\u0103t absolvite \u0219i s\u0103 se implice \u00eempreun\u0103 cu mine \u00een proiectul Rodspectra. Printre primii angaja\u021bi a fost \u0219i colegul meu de banc\u0103 din liceu, Ionu\u021b Baicu, care este \u0219i azi unul dintre oamenii de decizie din Rodspectra. Mai t\u00e2rziu, \u00een anul 2016, am reu\u0219it s\u0103 o conving \u0219i pe sora mea, care atunci avea 26 de ani, s\u0103 renun\u021be la profesia de farmacist\u0103 \u0219i s\u0103 se implice \u00een cordonarea proiectului Pastel Ceramica, dezvoltat \u00een 2017.\u201d 
Curaj au avut \u0219i p\u0103rin\u021bii lui Mihai, un t\u00e2n\u0103r de 23 de ani pe vremea c\u00e2nd au hot\u0103r\u00e2t s\u0103-l sus\u021bin\u0103, care i-au oferit un spa\u021biu pretabil pentru activitatea unde func\u021bioneaz\u0103 \u0219i azi primul depozit Rodspectra, spa\u021biu care a devenit \u00een scurt timp \u0219i garan\u021bie la banc\u0103, asigur\u00e2nd primii bani pentru dezvoltarea noului business.<\/p>\n\n\n\n

C\u00e2t a\u021bi investit ini\u021bial \u00een companie?<\/strong>
\u201cAm plecat \u00een anul 2005 de la un prim credit de aproximativ 60.000 euro \u0219i, de la o cifr\u0103 de afaceri de c\u00e2teva zeci de mii de euro, \u00een anul 2018 Rodspectra dep\u0103\u0219e\u0219te cifra de afaceri de 14 milioane de euro.\u201d, spune Mihai Tomoiag\u0103. 
De la \u00eenceput, Mihai \u0219i-a dorit \u0219i a \u0219tiut c\u0103 va deveni cel mai mare distribuitor de materiale de construc\u021bii din Pecica. Dup\u0103 atingerea acestui prim obiectiv, a urmat extinderea afacerii la nivelul jude\u021bului Arad. S-a dedicat acestui scop, ne\u0219tiind \u00een c\u00e2t timp urma s\u0103 devin\u0103 cel mai mare distribuitor de materiale de construc\u021bii din zon\u0103. <\/p>\n\n\n\n

De unde a pornit pasiunea pentru construc\u021bii?<\/strong>
\u201cNu a fost o pasiune pentru construc\u021bii neap\u0103rat, c\u00e2t a fost poate pentru comer\u021b.  Ceea ce este ast\u0103zi Pastel Ceramica a decurs dintr-o pasiune transformat\u0103 \u00een provocarea de a oferi clien\u021bilor cele mai bune solu\u021bii raport pre\u021b-calitate, c\u00e2t \u0219i produse \u0219i solu\u021bii inovative \u00een construc\u021bii \u0219i amenaj\u0103ri interioare. Mi-am dorit s\u0103 aduc \u00een fa\u021ba clien\u021bilor produse necomercializate \u00een pia\u021ba rom\u00e2neasc\u0103, am crezut foarte mult \u00een inova\u021bie \u0219i \u00een creativitatea oamenilor din jurul meu.\u201d, spune Mihai Tomoiag\u0103, fondatorul Pastel Ceramica.<\/p>\n\n\n\n

Cu ce v\u0103 ocupa\u021bi \u00eenainte de a deschide afacerea?<\/strong>
Eram student, \u00eemi ajutam p\u0103rin\u021bii \u00een timpul liber activ\u00e2nd \u00een cadrul firmei lor care se ocupa de exploat\u0103ri forestiere \u0219i prelucrarea lemnului.<\/p>\n\n\n\n

Cine este omul din spatele Rodspectra \u2013 Pastel Ceramica?<\/strong>
Toat\u0103 echipa \u00een egal\u0103 m\u0103sur\u0103, nimeni \u00een mod special. Consider c\u0103 a fost o cre\u0219tere a unor oameni, este un rezultat al unor efoturi comune.<\/p>\n\n\n\n

Care sunt cele mai mari provoc\u0103ri pe care le-a\u021bi \u00eent\u00e2mpinat \u00een dezvoltarea afacerii?<\/strong>
Cele mai mari provoc\u0103ri au fost s\u0103-i conving pe marii produc\u0103tori \u0219i furnizori s\u0103 ne dea contracte directe de distribu\u021bie. G\u00e2ndi\u021bi-v\u0103 c\u0103 la \u00eenceput eram o companie mic\u0103, neinteresant\u0103, f\u0103r\u0103 un istoric pe pia\u021b\u0103. O alt\u0103 provocare a constituit-o g\u0103sirea personalului care s\u0103 se plieze \u0219i s\u0103 \u00een\u021beleag\u0103 filozofia noastr\u0103 de business.<\/p>\n\n\n\n

Cu ce problem\u0103 serioas\u0103 s-a confruntat compania dumneavoastr\u0103, \u00een anul 2018?<\/strong>
Migrarea a constituit pentru noi o problem\u0103 serioas\u0103, oamenii p\u0103r\u0103sesc \u021bara pentru un trai mai bun \u00een alt\u0103 parte. Ne-am confruntat cu lipsa for\u021bei de munc\u0103, \u00een e\u0219alonul doi al structurii de personal.<\/p>\n\n\n\n

C\u0103tre ce categorie de clien\u021bi v\u0103 adresa\u021bi?<\/strong>
Ne adres\u0103m \u00een primul r\u00e2nd oamenilor care vor \u00een cas\u0103 produse de calitate \u0219i care sunt dornici \u0219i deschi\u0219i c\u0103tre noi tendin\u021be \u00een amenajarea locuin\u021bei. \u00cen general, vorbim despre categoria mediu \u0219i mediu plus, ca buget. Avem \u0219i sec\u021biunea de outlet, pentru cei care vor s\u0103-\u0219i amenajeze casa cu bani mai pu\u021bini, dar la calitate \u00eenalt\u0103.<\/p>\n\n\n\n

Cum v\u0103 promova\u021bi afacerea?<\/strong>
Aloc\u0103m un buget nu foarte mare de marketing \u0219i, \u00een general, ne promov\u0103m \u00een mediul online, pe Facebook, pe panouri, \u00een spoturi radio locale, reviste, bro\u0219uri etc. \u00cen cadrul Pastel Ceramica suntem m\u00e2ndri c\u0103 \u00eel avem pe dl. C\u0103t\u0103lin Botezatu ca imagine a  showroom-urilor noastre. Industria vestimentar\u0103 inspir\u0103 ca tematic\u0103 \u0219i textur\u0103 industria ceramicii, \u00een acest scop am considerat c\u0103 imaginea unui nou showroom care vrea s\u0103 promoveze ultimele tendin\u021be din industria ceramicii  poate s\u0103 fie reprezentat\u0103 cu succes de dl C\u0103t\u0103lin Botezatu care, \u00een opinia noastr\u0103, reprezint\u0103 defini\u021bia rafinamentului, elegan\u021bei \u0219i a bunului gust rom\u00e2nesc.<\/p>\n\n\n\n

Care sunt obiectivele pe termen lung ale companiei?<\/strong>
Ne dorim la Shop Construct by Rodspectra s\u0103 r\u0103m\u00e2nem cel mai mare distribuitor local de materiale de construc\u021bii din Arad iar Pastel Ceramica, \u00eenfiin\u021bat\u0103 abia acum un an \u0219i c\u00e2teva luni, s\u0103 devin\u0103 at\u00e2t \u00een Arad, c\u00e2t \u0219i \u00een Timi\u0219oara cea mai bun\u0103 op\u021biune pentru clien\u021bii care vor s\u0103 dea personalitate locuin\u021belor lor \u0219i s\u0103 amenajeze ceva diferit \u0219i extrem de frumos.<\/p>\n\n\n\n

Care sunt scopurile, visurile sau obiectivele dumneavoastr\u0103 personale?<\/strong>
Shop Construct by Rodspectra s\u0103 devin\u0103 un concept de mini bricolaj foarte atr\u0103g\u0103tor, diversificat \u0219i apreciat de clien\u021bii din Arad, un fel de supermarket de materiale de construc\u021bii, iar Pastel Ceramica locul unde g\u0103se\u0219ti materiale de finisaj la un pre\u021b prietenos \u0219i total deosebite de orice alt showroom-re\u021bea de bricolaj. \u00cemi doresc ca Pastel Ceramica s\u0103 fie prima op\u021biune pentru clien\u021bii care \u00ee\u0219i doresc s\u0103 construiasc\u0103 \u0219i s\u0103 amenajeze cu bun gust cea mai frumoas\u0103 locuin\u021b\u0103, birou sau spa\u021biu comercial.<\/p>\n\n\n\n

Ce face\u021bi \u00een timpul liber? Ce hobby-uri ave\u021bi?<\/strong>
Tenis, sal\u0103, c\u0103l\u0103torii.<\/p>\n\n\n\n

Ce sfat a\u021bi da unul antreprenor la \u00eenceput de drum?<\/strong>
S\u0103 munceasc\u0103, s\u0103 aib\u0103 ini\u021biativ\u0103 \u0219i motiva\u021bie. S\u0103 nu se uite la c\u00e2t profit realizeaz\u0103, primul obiectiv fiind acela de a acoperi costurile de func\u021bionare. Trebuie s\u0103 ia \u00een calcul faptul c\u0103 profitul vine greu, \u00een timp, odat\u0103 cu experien\u021ba.<\/p>\n\n\n\n

Dac\u0103 ar fi s\u0103 o lua\u021bi de la cap\u0103t, a\u021bi proceda la fel?<\/strong>
100%, chiar dac\u0103 provoc\u0103ri am \u00eent\u00e2mpinat la tot pasul, a\u0219 munci cu aceea\u0219i dedicare.<\/p>\n\n\n\n

Ce \u00eenseamn\u0103 succesul pentru dumneavoastr\u0103?<\/strong>
Clien\u021bi mul\u021bumi\u021bi care ne recomand\u0103, colegi care au satisfac\u021bie pentru ceea ce fac \u0219i motiva\u021bie, pentru c\u0103 tot ei vin cu ini\u021biativa \u00een dezvoltarea business-ului. \u00cencrederea clien\u021bilor \u00een produsele \u0219i serviciile noastre este foarte important\u0103 pentru noi. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Vrei o cas\u0103 cu stil? Vino la Pastel Ceramica, unde inova\u021bia \u00eent\u00e2lne\u0219te bunul gust \u0219i rafinamentul.\u00a0\u00a0 Pastel Ceramica \u2013 un brand ce ofer\u0103 colec\u0163ii demne de marile capitale europene. De la pl\u0103ci ceramice exclusiviste precum Lamborghini, Porcelanosa sau Marazzi la amenajarea unei locuin\u0163e de vis. \u00cendr\u0103zne\u0219te! Cine este Rodspectra \u0219i cum s-a transformat \u00een Pastel […]<\/p>\n","protected":false},"author":2,"featured_media":2003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-2002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oameni_de_succes"],"yoast_head":"\nRodspectra, liderul din Arad cu o cifr\u0103 de afaceri de 14 milioane de euro - SUCCESUL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/succesul.com\/demo\/rodspectra-liderul-din-arad-cu-o-cifra-de-afaceri-de-14-milioane-de-euro\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rodspectra, liderul din Arad cu o cifr\u0103 de afaceri de 14 milioane de euro - SUCCESUL\" \/>\n<meta property=\"og:description\" content=\"Vrei o cas\u0103 cu stil? 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