{"id":2064,"date":"2019-03-09T10:07:00","date_gmt":"2019-03-09T10:07:00","guid":{"rendered":"https:\/\/succesul.com\/demo\/?p=2064"},"modified":"2023-10-21T11:08:50","modified_gmt":"2023-10-21T11:08:50","slug":"cristian-jidiuc-si-a-transformat-hobby-ul-in-afacere","status":"publish","type":"post","link":"https:\/\/succesul.com\/demo\/cristian-jidiuc-si-a-transformat-hobby-ul-in-afacere\/","title":{"rendered":"Cristian Jidiuc \u0219i-a transformat hobby-ul \u00een afacere"},"content":{"rendered":"\n
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Poate un business mai pu\u0163in obi\u0219nuit, SAKURA este prima \u0218coal\u0103 de limb\u0103 Japonez\u0103 din Rom\u00e2nia cu profesor nativ certificat, un concept despre cunoa\u0219terea limbii \u0219i culturii japoneze adus \u00een stare autentic\u0103.<\/p>\n<\/div>\n\n\n\n

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Cristian Jidiuc, pasionat de cultura japonez\u0103, a adus inova\u021bia \u00een educa\u021bie. \u00cen interviul nostru, el dezv\u0103luie cum viziunea sa a transformat \u00eenv\u0103\u021b\u0103m\u00e2ntul, oferind studen\u021bilor o experien\u021b\u0103 personalizat\u0103, cu profesori japonezi dedica\u021bi. Jidiuc a deschis astfel u\u0219i spre o \u00eenv\u0103\u021bare autentic\u0103 \u0219i inovatoare.<\/p>\n\n\n\n

Cristian, poveste\u0219te-ne, te rog, despre SAKURA. Cum a \u00eenceput povestea acestei inedite afaceri?<\/strong>
Este o poveste de roman, a\u0219 spune eu (r\u00e2de). \u00cen primul r\u00e2nd, dragostea mea pentru limba \u0219i cultura japonez\u0103 s-a n\u0103scut la 19 ani, c\u00e2nd am avut \u0219ansa de a studia pentru trei luni \u00een Japonia, perioad\u0103 care mi-a r\u0103mas profund \u00eentip\u0103rit\u0103 \u00een minte. Dup\u0103 mai multe \u00eencerc\u0103ri \u00een domenii diferite legate de Japonia, m\u0103 refer la traduceri \u0219i turism, am hot\u0103r\u00e2t s\u0103 \u00eenfiin\u021bez o \u0219coal\u0103 de japonez\u0103. Nu exista nimic de acest gen \u00een 2011. A\u0219a a luat na\u0219tere SAKURA, care \u00eenseamn\u0103 Floare de cire\u0219, prima \u0219coal\u0103 privat\u0103 acreditat\u0103 de Ministerul Educa\u021biei. Povestea \u0218colii Japoneze SAKURA a \u00eenceput printr-o durere, pentru c\u0103 am trecut printr-o perioad\u0103 foarte dificil\u0103 \u00een plan personal, divor\u021bul de prima so\u021bie, mama b\u0103iatului meu, R\u0103zvan, \u0219i decesul tat\u0103lui meu, iar frustarea \u0219i durerea resim\u021bite la momentul respectiv au trebuit s\u0103 refuleze undeva. Am \u00eencercat cursuri de dans, apoi de actorie, dar parc\u0103 sim\u021beam c\u0103 nu acela este drumul meu. Lucram ca ghid turistic pentru turi\u0219tii japonezi pe vremea aceea, \u00een 2011, a\u0219adar nu eram str\u0103in de ceea ce \u00eenseamn\u0103 limba \u0219i cultura japonez\u0103. 
Se spune c\u0103 doar c\u00e2nd ai parte de ceva extrem po\u021bi lua decizii radicale, de asemenea, c\u00e2nd ai puterea dat\u0103 de emo\u021bie c\u00e2nd e\u0219ti \u00eendr\u0103gostit ori c\u00e2nd suferi o traum\u0103 major\u0103. La mine a fost partea negativ\u0103 triggerul care m-a determinat s\u0103 fac o schimbare \u00een via\u021ba mea. A\u0219a c\u0103 am \u00eenfiin\u021bat \u0218coala de Limb\u0103 Japonez\u0103 SAKURA, \u00een anul 2011. Aceasta a fost schimbarea sau hai s\u0103-i spunem provocarea.
Primii angaja\u021bi ai \u0219colii au fost un profesor nativ japonez \u0219i dou\u0103 profesoare rom\u00e2nce. Am \u00eenceput cu 15 studen\u021bi. \u00cen scurt timp, am mai angajat \u0219i alte profesoare \u0219i \u00eencet-\u00eencet num\u0103rul studen\u021bilor a crescut.
La pu\u021bin timp de la \u00eenfiin\u021barea \u0219colii, primele dou\u0103 profesoare au hot\u0103r\u00e2t s\u0103 plece, deschiz\u00e2ndu-\u0219i propriul centru de limb\u0103 japonez\u0103.
Fiind surprins de decizia lor, o perioad\u0103 am observat evolu\u021bia centrului deschis de acestea. Am realizat \u00eens\u0103 c\u0103 eu puteam g\u00e2ndi \u0219coala de limb\u0103 japonez\u0103 la un alt nivel. Evolu\u021bia mea \u0219i a \u0219colii SAKURA au \u00eenceput de fapt c\u00e2nd m-am oprit din a studia ce fac al\u021bii \u0219i am \u00eenceput s\u0103 dau fr\u00e2u liber ideilor mele. <\/p>\n\n\n\n

\u021ai-ai dorit dintotdeauna s\u0103 ai propria afacere?<\/strong>
Fiind IT-ist la baz\u0103, am g\u00e2ndit totul structurat \u0219i mi-am urmat propriul drum. Aveam mereu \u00een minte sentimentul c\u0103 pot crea ceva m\u0103re\u021b prin propriile puteri. SAKURA a fost ca un hobby ini\u021bial, dar p\u0103rin\u021bii mei au investit financiar \u00een mine pentru c\u0103 au crezut \u00een proiect \u0219i \u00een determinarea mea de a crea o \u0219coal\u0103 de limba japonez\u0103 dup\u0103 standarde interna\u021bionale. Din 2011, timp de cinci ani, doar am investit \u00een \u0219coal\u0103, n-am avut niciun profit, dec\u00e2t emotional. Cheltuielile – salariile profesorilor, chiria, utilit\u0103\u021bile, dezvoltarea \u0219colii – erau mult peste \u00eencas\u0103ri, adic\u0103 peste taxele studen\u021bilor. Pasiunea \u0219i urmarea visului indiferent de probleme  au devenit profitabile \u00een 2016, c\u00e2nd pentru prima oar\u0103, \u00eentr-o lun\u0103 de v\u00e2rf, am atins pragul psihologic de 100 de studen\u021bi pl\u0103titori.<\/p>\n\n\n\n

Te-ai g\u00e2ndit, la un moment dat, c\u0103 po\u021bi s\u0103 investe\u0219ti, dar s\u0103 \u0219i pierzi?<\/strong>
Sincer, nu. Nu m-am g\u00e2ndit niciodat\u0103 c\u0103 voi pierde \u0219i m\u0103 voi reorienta. Vedeam SAKURA merg\u00e2nd \u00eenainte orice ar fi, poten\u021bialul era enorm \u0219i depindea doar de mine s\u0103 \u00eel transform \u00eentr-o afacere. Dup\u0103 moartea tat\u0103lui meu, am cunoscut-o pe cea de-a doua so\u021bie la cursurile de actorie, iar \u00eempreun\u0103 am crescut proiectul SAKURA. Pentru mine, iubirea \u00eenseamn\u0103 s\u0103 fiu \u00een spatele unui om care s\u0103 \u00eenfloreasc\u0103 \u00een fa\u021ba mea, a\u0219a c\u0103 ea a devenit imaginea SAKURA; avea apari\u021bii \u00een pres\u0103 \u0219i TV, era v\u00e2rful de lance, ca imagine. \u00cen spate era mult\u0103 munc\u0103, iar eu aveam grij\u0103 s\u0103 nu fie nicio problem\u0103 la niciun nivel. \u00cencet, \u00eencet, ne-am reg\u0103sit \u00eentr-un impas \u00een plan emo\u021bional \u0219i am divor\u021bat. A fost crunt pentru mine s\u0103 trec din nou prin aceast\u0103 experien\u021b\u0103 dureroas\u0103. R\u0103zvan, fiul meu, m-a ajutat s\u0103 dep\u0103\u0219esc momentul. Cum \u201dCe nu te omoar\u0103, te face mai puternic\u201d, m-am ambi\u021bionat \u0219i, dup\u0103 divor\u021b, procedur\u0103 care a durat un an, am realizat c\u0103 pot \u00eenflori \u0219i singur. Cel mai mare regret este \u00eens\u0103 c\u0103 am pierdut acel an, un an pe care nu mi-l mai d\u0103 nimeni \u00eenapoi.  
\u00cen 2015, extinsesem deja SAKURA \u00een multe domenii, aveam cursurile de limba japonez\u0103, ateliere culturale, ateliere de manga, traduceri \u0219i consultan\u021b\u0103 \u00een mediul de business \u0219i f\u0103cusem \u0219ase excursii \u00een Japonia ca ghid turistic pentru rom\u00e2ni.<\/p>\n\n\n\n

\u00cen ce punct se afl\u0103 acum business-ul t\u0103u?<\/strong>
\u00cen anul 2018, num\u0103rul de studen\u021bi a crescut cu 40%, o cre\u0219tere fulminant\u0103, a\u0219a c\u0103 am v\u0103zut necesitatea de a mai deschide un sediu pentru \u00eenv\u0103\u021barea limbii japoneze. Am avut noroc cu mama mea, care avea un apartament chiar pe acela\u0219i palier cu actualul sediu SAKURA, pe care l-am transformat \u00een totalitate \u00eentr-un spa\u021biu japonez de \u00eenv\u0103\u021bare. 
Am g\u0103sit solu\u021bii \u0219i pentru lunile \u00een care prezen\u021ba la cursuri este sc\u0103zut\u0103, \u00een perioada cu s\u0103rb\u0103torile de iarn\u0103 \u0219i \u00een luna august, prin cursuri de manga. Am reu\u0219it s\u0103 amortizez pierderile din luna august cu \u0219colile de var\u0103 unde am un num\u0103r mare de studen\u021bi. Echipa s-a extins constant, \u00een prezent av\u00e2nd opt profesori rom\u00e2ni, trei dintre ei specializa\u021bi pentru cursuri cu copii, \u0219i doi profesori japonezi certifica\u021bi de Ministerul Educa\u021biei din Japonia. Astfel am reu\u0219it s\u0103 cresc calitatea \u0219i diversitatea cursurilor pe care SAKURA le poate oferi. <\/p>\n\n\n\n

Ai concuren\u021b\u0103?<\/strong>
Cel mai mare atu este faptul c\u0103 NU am concuren\u021b\u0103. Cursuri de limba japonez\u0103 se mai fac \u00een cadrul Universit\u0103\u021bii Rom\u00e2no\u2013Americane (CSRJ,  \u00eens\u0103 noi ne adres\u0103m unor pie\u021be diferite. Eu m\u0103 bazez pe flexibilitate \u0219i o loca\u021bie ultracentral\u0103, dar \u0219i pe o atmosfer\u0103 primitoare pentru a crea un spa\u021biu prielnic \u00eenv\u0103\u021b\u0103rii limbii japoneze contemporane, publicul \u021bint\u0103 fiind segmentul de v\u00e2rst\u0103 13-17 ani. De asemenea, \u021bin s\u0103 men\u021bionez c\u0103 am creat o \u0219coal\u0103 care trateaz\u0103 individual fiecare student, exist\u00e2nd posibilitatea de a face cursuri de grup sau individuale cu profesorul nativ japonez. Avem studen\u021bi de la 6 ani p\u00e2n\u0103 la 60 ani.<\/p>\n\n\n\n

Cum ajungi la cursan\u021bi? Care e metoda ta de promovare?<\/strong>
De pe Facebook \u00eemi vin cei mai mul\u021bi studen\u021bi. Din aceast\u0103 toamn\u0103, de c\u00e2nd am lansat clubul de manga, cu un succes incredibil \u00eenc\u0103 de la prima serie, Instagram a devenit o a doua metod\u0103 de promovare. Am un website dedicat, japoneza.com, \u0219i investesc \u00een jur de 1500 euro lunar pentru promovare, iar asta se vede \u00een num\u0103rul de studen\u021bi. O parte mai mic\u0103 dintre ei vin prin recomand\u0103ri din partea cursan\u021bilor, iar prin cluburile de manga accesez o comunitate care p\u00e2n\u0103 acum se \u201creunea\u201d mai mult online. M\u0103 adresez \u00een principal adolescen\u021bilor, le ofer \u0219ansa de a \u00eenv\u0103\u021ba de la profesioni\u0219ti. De asemenea, am clien\u021bi \u0219i din mediul de business care au nevoie s\u0103 \u00eenve\u021be limba japonez\u0103. Am creat o program\u0103 care \u00eei ajut\u0103 s\u0103-\u0219i \u00eensu\u0219easc\u0103 mai rapid cuno\u0219tin\u021bele cu un profesor dedicat pentru conversa\u021bie, pentru kaiwa, acesta e termenul japonez pentru conversa\u021bie.
C\u00e2t ai investit? Care era gradul de \u00eencredere \u00een reu\u0219ita afacerii? 
Ini\u021bial, am investit 15.000 de euro \u0219i extrem de mult timp pentru acreditarea \u0219colii, c\u0103ci a fost o provocare birocratic\u0103. Timp de cinci ani am tot investit, ne-am extins activit\u0103\u021bile \u0219i am \u00eenceput s\u0103 oferim servicii personalizate de turism, traduceri, evenimente cu specific japonez \u0219i evenimente corporate. Totul a pornit de la un hobby, o pasiune dus\u0103 la extreme, iar dup\u0103 cinci ani a devenit o afacere. C\u00e2nd reu\u0219e\u0219ti s\u0103 faci din hobby-ul t\u0103u un business, r\u0103m\u00e2i practic \u0219omer\u2026 \u00een sensul foarte bun al cuv\u00e2ntului. Gradul de \u00eencredere? Nu pot s\u0103 m\u0103 g\u00e2ndesc la ceva sub 100%. Tr\u0103iesc total al\u0103turi de SAKURA, o v\u0103d cresc\u00e2nd armonios al\u0103turi de fiul meu, R\u0103zvan. Practic, am doi copii : R\u0103zvan, de 9 ani, \u0219i SAKURA, de 8 ani.<\/p>\n\n\n\n

Care este cheia succesului? Ce atribute ar trebui s\u0103 aib\u0103 un antreprenor pe calea spre succes?<\/strong>
Flexibilitate. Adaptabilitate. Puterea de a merge mai departe vine clar din motiva\u021bia interioar\u0103 pentru business-ul t\u0103u, pentru ceea ce vrei s\u0103 dezvol\u021bi \u00een continuare. \u00cens\u0103 pentru a face asta e nevoie s\u0103 fii flexibil \u0219i \u00een permanen\u021b\u0103 s\u0103 te adaptezi la cerin\u021bele pie\u021bei. Pentru mine a fost mai u\u0219or neav\u00e2nd concuren\u021b\u0103, fiindc\u0103 m-am putut concentra pe ce nu exista \u00een comunitate. Era cerere de vorbitori de limba japonez\u0103, a\u0219a c\u0103 eu am venit cu solu\u021bia. De asemenea, e important s\u0103 fii atent la nevoile angaja\u021bilor, s\u0103 le oferi un mediu de lucru motivant. \u0218i \u00eenc\u0103 ceva. Mi se pare foarte important s\u0103 te identifici cu proiectul pe care \u00eel faci, s\u0103 fii parte din el.<\/p>\n\n\n\n

Dup\u0103 o experien\u021b\u0103 de opt ani \u00een business, ce sfat i-ai da unui t\u00e2n\u0103r antreprenor?<\/strong>
S\u0103 profite de moment, s\u0103 se adapteze provoc\u0103rilor care vin \u0219i s\u0103 fie mereu inovator. Spuneam c\u0103 metoda de promovare pe care o folosesc este facebook-ul, \u00eens\u0103 am luni \u00een care, de\u0219i investesc foarte mult \u00een asta, nu vin deloc clien\u021bi, de aceea cred c\u0103 mai presus de orice este momentul acela \u00een care un p\u0103rinte se g\u00e2nde\u0219te: \u201cCe-ar fi dac\u0103 \u0219i copilul meu ar face japonez\u0103?\u201d. Important e s\u0103 r\u0103m\u00e2i \u00een mintea oamenilor. Chiar dac\u0103 nu am concuren\u021b\u0103, am \u00eencercat \u00eentotdeauna s\u0103 fiu din ce \u00een ce mai bun. 
Eu m\u0103 consider partener cu angaja\u021bii mei, le ofer un mediu de lucru pl\u0103cut. Odat\u0103 c\u00e2\u0219tigat\u0103 \u00eencrederea, au parte de libertate \u00een ceea ce prive\u0219te programul \u0219i metodele de predare la clas\u0103. Toat\u0103 lumea vine cu drag la SAKURA, nu exist\u0103 animozit\u0103\u021bi. La SAKURA, performan\u021ba ocup\u0103 primul loc. Dac\u0103 nu e\u0219ti cel mai bun, noi te putem face, pentru c\u0103 avem profesori japonezi certifica\u021bi care te formeaz\u0103 \u00een cadrul \u0219colii. Conform ideilor japoneze de management, e important s\u0103 angajezi un om bun. \u00cen momentul \u00een care ai investit \u00een acel om, e ca \u0219i cum ai adoptat un copil. Ce sfat i-a\u0219 da unui t\u00e2n\u0103r antreprenor? Angajeaz\u0103 CARACTERE \u00een firma ta! Profesioni\u0219tii \u00eei po\u021bi forma dac\u0103 ai resurse, caracterele NU.<\/p>\n\n\n\n

Ce te motiveaz\u0103 s\u0103 continui \u0219i s\u0103 dezvol\u021bi afacerea?<\/strong>
\u00cen primul r\u00e2nd, pasiunea mea pentru Japonia. Nu m\u0103 v\u0103d f\u0103c\u00e2nd altceva. Entuziasmul studen\u021bilor c\u00e2nd trec pragul \u0219colii, dar \u0219i fericirea p\u0103rin\u021bilor v\u0103z\u00e2ndu-\u0219i copiii ferici\u021bi m\u0103 motiveaz\u0103 enorm. Exist\u0103 un poten\u021bial neexploatat iar eu, prin SAKURA, sunt cel mai aproape s\u0103 o fac. C\u00e2nd ai un copil, nu exist\u0103 op\u021biunea s\u0103 NU continui. Iar eu am doi, dup\u0103 cum \u021bi-am spus mai devreme.<\/p>\n\n\n\n

Care sunt previziunile \u00een ceea ce prive\u0219te afacerea ta?<\/strong>
Mi-am propus ca medie pe an un num\u0103r de 100 de studen\u021bi, deschiderea unei filiale \u00een Cluj p\u00e2n\u0103 \u00een 2020, iar pe termen lung extinderea \u00een sud-estul Europei. Simt c\u0103 este cerere \u0219i prea pu\u021bine oferte. Acum sunt \u00een c\u0103utare de colaboratori, \u00een vederea extinderii proiectelor. Sunt foarte optimist cu ceea ce urmeaz\u0103 s\u0103 fac, sunt deschis la proiecte noi. Anul 2019, an preolimpic, \u00eemi va oferi proiecte noi pe partea de marketing \u0219i publicitate pentru Olimpiada TOKYO 2020. <\/p>\n\n\n\n

Care e citatul t\u0103u preferat?<\/strong>
\u201cTr\u0103ie\u0219te fiecare zi ca \u0219i cum ar fi ultima\u201d. <\/p>\n\n\n\n

Cum se \u00eempac\u0103 via\u021ba profesional\u0103 cu cea personal\u0103? Ai timp liber? Cum \u00eel petreci?<\/strong>
Reu\u0219esc s\u0103-mi g\u0103sesc ceva timp pentru c\u0103l\u0103torii, \u00eens\u0103 sunt mereu cu g\u00e2ndul la SAKURA, nu m\u0103 pot deta\u0219a. \u00cen momentul de fa\u021b\u0103 pot pleca chiar \u0219i o lun\u0103, profesorii \u0219tiu ce au de f\u0103cut \u0219i nu am nicio grij\u0103. Merg la concerte, \u00een special \u00een str\u0103in\u0103tate, \u0219i \u00eemi place mult istoria.<\/p>\n<\/div>\n\n\n\n

<\/span>\"\"
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carte de vizit\u0103<\/h2>\n\n\n\n
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Cristian Liviu Jidiuc\u00a0<\/strong><\/h4>\n\n\n\n
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\u0218coala Japonez\u0103 SAKURA\u00a0<\/p>\n\n\n\n

E-mail: cristi@japoneza.ro<\/a>\u00a0<\/p>\n\n\n\n

Web: www.japoneza.com<\/a>\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Poate un business mai pu\u0163in obi\u0219nuit, SAKURA este prima \u0218coal\u0103 de limb\u0103 Japonez\u0103 din Rom\u00e2nia cu profesor nativ certificat, un concept despre cunoa\u0219terea limbii \u0219i culturii japoneze adus \u00een stare autentic\u0103. Cristian Jidiuc, pasionat de cultura japonez\u0103, a adus inova\u021bia \u00een educa\u021bie. \u00cen interviul nostru, el dezv\u0103luie cum viziunea sa a transformat \u00eenv\u0103\u021b\u0103m\u00e2ntul, oferind studen\u021bilor […]<\/p>\n","protected":false},"author":3,"featured_media":2065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-2064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oameni_de_succes"],"yoast_head":"\nCristian Jidiuc \u0219i-a transformat hobby-ul \u00een afacere - SUCCESUL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/succesul.com\/demo\/cristian-jidiuc-si-a-transformat-hobby-ul-in-afacere\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cristian Jidiuc \u0219i-a transformat hobby-ul \u00een afacere - SUCCESUL\" \/>\n<meta property=\"og:description\" content=\"Poate un business mai pu\u0163in obi\u0219nuit, SAKURA este prima \u0218coal\u0103 de limb\u0103 Japonez\u0103 din Rom\u00e2nia cu profesor nativ certificat, un concept despre cunoa\u0219terea limbii \u0219i culturii japoneze adus \u00een stare autentic\u0103. 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